Branding (is) everything
Yesterday I received my eagerly awaited rubber stamp from Selloa – A fantastic family run Spanish company which has been going since 1978! I love to support local small businesses and the service is great, my stamp arrived quickly and was packaged modestly in a cute little box tied with string with a personal note from the father and daughter team who own it, Julia and Javier inside.
I couldn’t wait to try out my new logo and start stamping it on everything!
Why is string tied around a box so appealing?
Selloa also make large rubber stamps up to 20cm x 9cm in size, which I would love to have made in the future, but right now I’m happy with my cute 6×4 cm size. Perfect for making tags.
Some homemade product tags
Designing the logo
Designing a logo is not easy, well it is easy to design a shitty one but it’s hard to come up with something original that you will not tire of and that feels right for you. I’m so much happier with my new logo and I cringe a bit looking at my old logo which I also had made into a rubber stamp.
My sad old logo
It was so amateur and I never felt very proud of it. But it served its purpose until I was inspired to come up with my current design for the new website. I hesitated to run the text vertically, as it may go against the ‘rules’ of typography and logo design but I felt I wanted to stand out with a different approach and take a chance. It’s so hard to be unique these days and not look like your logo was designed on Canva. I really love how well my logo works with the rubber stamp. I never wanted a slick looking logo, so tried out an old image I had made a long long time ago using cut out coloured card. I was lucky to find a retro hand carved looking font I loved and it worked so well with my artwork. Thank goodness, because I don’t want to spend hours trying to come up with something I don’t hate then settling for a logo that will always annoy me with it’s mediocrity.
It’s funny how something I made so many years ago that felt so throwaway has now become the basis of many of my designs and my new logo. Don’t discard anything! It’s the modest doodlings and experiments that are usually the most fruitful.
